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Publications information icon

Fostering consumer engagement with marketer-generated content: the role of content-generating devices and content features

Peer-reviewed
Open access
DOI
10.1108/INTR-10-2021-0787
Yang, Qiang; Li, Hongxiu; Lin, Yanqing; Jiang, Yushi; Huo, Jiale
Internet research2022Publications information icon

Using On-Line Maps for Community-Generated Content in Museums

Peer-reviewed
Salgado, Mariana; Saad-Sulonen, Joanna
Archives & Museum Informatics2009Publications information icon

Modeling the relationship between firm and user generated content and the stages of the marketing funnel

Peer-reviewed
DOI
10.1016/j.ijresmar.2018.09.005
Colicev, Anatoli; Kumar, Ashish; O'Connor, Peter
International Journal of Research in Marketing2018Publications information icon

Quality characteristics for user-generated content

Peer-reviewed
Open access
Musto, Jiri; Dahanayake, Ajantha
Kiel computer science series2021Publications information icon

From social to sale The effects of firm-generated content in social media on customer behavior

Peer-reviewed
DOI
10.1509/jm.14.0249
Kumar, Ashish; Bezawada, Ram; Rishika, Rishika; Janakiraman, Ramkumar; Kannan, P. K.
Journal of Marketing2016Publications information icon

Social Media's Role in Customer Experience Creation : User-generated Content Quality vs. Firm-generated Content Quality

Peer-reviewed
Open access
DOI
10.4324/9781003412656-14
Tyrväinen, Olli; Karjaluoto, Heikki; Karjala, Pinja
Routledge / Taylor & Francis Group2025Publications information icon

Understanding the Role of Social Media Content in Brand Loyalty : A Meta-Analysis of User-Generated Content Versus Firm-Generated Content

Peer-reviewed
Open access
DOI
10.1177/10949968231157281
Tyrväinen, Olli; Karjaluoto, Heikki; Ukpabi, Dandison
Journal of Interactive Marketing2023Publications information icon

Improving the quality of user-generated content

Open access
Musto, Jiri
Acta Universitatis Lappeenrantaensis2021Publications information icon

Online Games Modifications and User Generated Content

Peer-reviewed
DOI
10.1002/9781118767771.wbiedcs056
Sotamaa, Olli; Wirman, Hanna
John Wiley & Sons2015Publications information icon

Crowdsourcing Content Creation for SQL Practice

Peer-reviewed
Open access
DOI
10.1145/3341525.3387385
Leinonen, Juho; Pirttinen, Nea; Hellas, Arto
Annual Conference on Innovation & Technology in Computer Science Education2020

Fostering consumer engagement with marketer-generated content: the role of content-generating devices and content features

Peer-reviewed
Open access
DOI
10.1108/INTR-10-2021-0787
2022

Using On-Line Maps for Community-Generated Content in Museums

Peer-reviewed
2009

Modeling the relationship between firm and user generated content and the stages of the marketing funnel

Peer-reviewed
DOI
10.1016/j.ijresmar.2018.09.005
2018

Quality characteristics for user-generated content

Peer-reviewed
Open access
2021

From social to sale The effects of firm-generated content in social media on customer behavior

Peer-reviewed
DOI
10.1509/jm.14.0249
2016

Social Media's Role in Customer Experience Creation : User-generated Content Quality vs. Firm-generated Content Quality

Peer-reviewed
Open access
DOI
10.4324/9781003412656-14
2025

Understanding the Role of Social Media Content in Brand Loyalty : A Meta-Analysis of User-Generated Content Versus Firm-Generated Content

Peer-reviewed
Open access
DOI
10.1177/10949968231157281
2023

Improving the quality of user-generated content

Open access
2021

Online Games Modifications and User Generated Content

Peer-reviewed
DOI
10.1002/9781118767771.wbiedcs056
2015

Crowdsourcing Content Creation for SQL Practice

Peer-reviewed
Open access
DOI
10.1145/3341525.3387385
2020